ITV and Global Launches Million Pound Birthday Draw
Commercial media and entertainment companies, ITV and Global, have come together to launch The Birthday Draw, a new national weekly prize draw offering the chance to win a life-changing £1 million jackpot every week for a £1 entry, entry via post is also available.
People can create their entry using a date that is meaningful to them, such as their birthday, along with an initial, and a colour from a twelve-colour rainbow, forming a ticket that’s special to the entrant. Every choice is personal, and each combination gives another chance to win big, bringing entrants closer to that 'is it your lucky day?' moment. Entry is available here.
The first draw opens on Monday 12th January 2026 and closes on Sunday 25th January, with the first draw result announced on Thursday 29th January. Draws will then be held weekly, and winners will be announced online.
Enter The Birthday Draw online or by post, with the option to buy one-off entries or take out a subscription for automatic entry, which gives extra perks such as exclusive monthly draws, a chance for entrants to win £100 on their actual birthday, and for online subscribers, a weekly discount when taking 12 entries or more. A postal entry route is available too.
Peter Mossman, director of interactive, ITV, said, “The launch of The Birthday Draw in partnership with Global is an exciting development for ITV, which builds on our long-held position as a trusted operator of interactive entertainment and uses the power of advertising across TV, Radio and Outdoor to bring it to life.
“The draw offers a truly personal way for audiences to play with elements that mean something special to them, and with online entries from £1, we really hope that this becomes one of the UK’s favourite draws. We have a history of creating winners at ITV, and we are really excited about being able to offer this fresh new proposition in 2026.”
James Hickman, chief digital product officer, Global, said, “We are thrilled to be launching The Birthday Draw. It’s a brilliantly simple mechanic, giving everyone who enters a genuine connection to the entry they choose, and the chance to dream big for just £1 or the cost of a stamp. Partnering with ITV brings two trusted brands together to create a new shared national moment. We can’t wait to see the stories The Birthday Draw creates, and the lives it changes.”
The Birthday Draw is brought to market by two of the UK’s most trusted media brands. ITV, as the UK’s biggest commercial broadcaster, brings a long heritage in interactive entertainment and competitions, and Global, the UK’s largest audio & outdoor company, adds national scale across radio, audio, out-of-home and digital platforms. Together, ITV and Global are supporting the launch with significant media investment to build awareness of the new draw right across the UK.
How to enter The Birthday Draw
Enter The Birthday Draw online at or by post. To take part, choose a date that is meaningful, an initial and a colour to create a personal entry, with online entries priced from £1 or enter via post.
Entries can be purchased either for a one-off draw or through a monthly subscription (up to 60 entries per person per week), with subscribers eligible for additional exclusive draws. A postal route to entry is also available. Full details of the draw’s terms and conditions can be found here.
The Birthday Draw operates within all relevant regulatory requirements. Winners of the £1 million prize will be advised to seek independent financial advice, which ITV or Global cannot provide.
