ISLA Welcomes Adriana Jauregui as Creative Director

​ISLA has welcomed the arrival of Adriana Jauregui as creative director, strengthening its creative leadership with a sharp, strategic approach to creativity and a way of thinking that deeply aligns with the company’s vision.

Adriana brings a strong background leading creative work across brands and multidisciplinary teams, with a consistent focus on ideas that live in culture and deliver real business impact. Her work is driven by the belief that creativity is most powerful when it is clear, human, and strategically grounded - not decorative, but purposeful.

Commenting on the appointment, Mariano Serkin, co-founder of ISLA, said,  “Adria represents the kind of creative leadership we believe in - someone who understands that creativity is about, relevance, resonance and results.”

Her arrival marks an important step for ISLA as it continues to build a creative model where strategy, creativity, and results are inseparable, and where ideas are designed to scale business, and perform in the real world.