Hyundai Launches 'Driving ASEAN as One' Campaign Ahead of Hyundai Cup 2026

​Hyundai Motor Asia Pacific has launched its 'Hyundai, Driving ASEAN as One' campaign to celebrate the unifying spirit of football ahead of the 2026 ASEAN Championship, Hyundai Cup 2026.

As the title partner of the Hyundai Cup 2026, Hyundai is connecting fans and communities across 11 countries through shared football experiences, reinforcing its global vision of 'Progress for Humanity.' The 'Hyundai, Driving ASEAN as One' campaign embodies the passion of Southeast Asian football, using the game to transcend borders, cultures, and languages to drive the entire region forward. Building on more than 27 years of global sports heritage, this campaign underscores Hyundai’s role in celebrating and uniting the diversity that defines both region and the brand itself.

Supporting this campaign is the Hyundai STARGAZER, Hyundai’s hero model for Hyundai Cup 2026. Designed around connection, comfort, spaciousness and family mobility, STARGAZER reflects the spirit of 'Driving ASEAN as One', bringing people together and enabling meaningful journeys, just as football unites diverse communities across the region.

Leading up to and during the tournament, fans can look forward to a dynamic line up of engagements. This includes the ongoing Hyundai Cup 2026 Trophy Tour, alongside match-day stadium activations, exclusive fan giveaways, and test-drive opportunities across ASEAN markets.

Further details on country-specific activities will be announced soon.