Hypnosis and West Australian Ballet Unveil 2026 Campaign
The collaboration kicks off with the 2026 season campaign, where the art direction and tone of voice honour ballet’s history while looking forward. With Baroque-inspired lighting, sets, and costumes, the photography brings drama, elegance, and timeless style, complemented by confident headlines set in hyper-saturated typography.
The campaign opens the doors to new audiences. It extends an invitation to all people to experience the magic of ballet for the first time, or to fall in love with it all over again. A reminder of the enduring power of dance to move, inspire, and connect.
The integrated launch will appear across outdoor, social and digital channels, ensuring West Australian Ballet is impossible to ignore as it approaches its 75th anniversary.
Guy Patrick says ‘Working with West Australian Ballet carries immense weight. It’s not just because of its history, but because of the dedication and sacrifices of every dancer and staff member, past and present, who have brought this beautiful art to life. The entire Hypnosis team poured their hearts, souls, and smarts into creating work that will undoubtedly intrigue new audiences and invigorate existing ones.’
Lindsay Fletcher says ‘Working with Hypnosis on both the brand strategy of the company moving forward and the creative for our 2026 season was a delight. The Hypnosis team really got to the core of how we want to show up for our audiences, new and existing. We are very excited to share this new direction over the coming weeks.’
