How McDonald's Philippines Turned 'Inclusivity' into a Viral Halloween Moment

Last Halloween, McDonald’s Ride-Thru proved it’s for everyone looking for a bite, from ordinary riders to out-of-this-world creatures.

In a spirited message of inclusivity, McDonald’s released TikTok videos that captured its Ride-Thru welcoming all types of cravings. A vampire rolled in on a skateboard asking for extra ketchup. Duwendes squeezed together on a sidecar argued over who was paying. And just when people thought they had seen it all, a White Lady glided in on a hoverboard like she came straight out of Balete Drive. Because when the craving hits, even monsters are scared to go hungry.

Customers were quick to post these sightings online. One captioned, 'Hallowinner ka McDo…', while thousands praised the stunt for being both spooky and smart, turning the Ride-Thru into a viral moment.

McDonald’s marketing director, Ashley Santillan-Delgado shared, "At McDonald’s, we’ve always believed the Ride-Thru should be for everyone, no matter their ride. Halloween gave us a fun way to show it. However, this inclusivity isn’t seasonal, it’s how we welcome our customers every day."

Years ago, McDonald’s transformed its Drive-Thru into a Ride-Thru, welcoming not just cars but bikes, scooters, skateboards, and even Carabaos during the Kneeling Carabao Festival. And this Halloween just showed that the brand isn't afraid to take this message of inclusivity further.

So, whatever ride you’re on, when hunger strikes, you’re welcome at McDonald’s Ride-Thru, anytime, every time.