Horizon Media Names Thiago da Silva as SVP, Digital Innovation
Horizon Media, the largest independent media agency in North America, has appointed Thiago da Silva as SVP, digital innovation. He will lead the agency’s digital investment practice across programmatic, search, social and emerging channels while guiding the integration of AI powered intelligence throughout the investment process.
Thiago brings extensive experience building high performing digital programmes across complex environments. His role includes improving activation precision, strengthening measurement practices, and expanding the use of data and machine learning through blu, Horizon’s audience connection platform. His leadership will support clients seeking stronger insights, sharper targeting, and more efficient digital outcomes.
“Thiago brings the right mix of digital depth, marketplace knowledge and strategic leadership,” said Robert Jenkyn, president, Horizon Media Canada. “As we continue to realign our structure around the capabilities clients are prioritising most, his arrival strengthens our ability to deliver digital solutions that are more accountable, more progressive and more closely connected to business results.”
His leadership will enhance Horizon’s ability to help brands navigate rapid changes in digital media and adopt emerging technologies with confidence.
“The pace of change in digital media requires leadership that can balance innovation with responsible adoption,” said Richard Ivey, EVP and managing director, Horizon Media Canada. “Thiago has consistently demonstrated that balance. His experience guiding complex digital programmes will help our clients find clarity in a very competitive environment and take advantage of new technologies in a practical way.”
Thiago’s appointment reflects Horizon Media’s commitment to strengthening its digital capabilities and expanding the strategic support available to Canadian marketers. With digital transformation accelerating across every category, Horizon is investing in leadership that brings both immediate expertise and long-term vision.
