Horizon Media Appoints Emily Malloy to Lead Value Advancement in Canada
Horizon Media, the largest independent media agency in North America, has appointed Emily Malloy as EVP, client value / MX, strengthening the agency’s value focused capabilities in the Canadian market.
Emily will lead the introduction of MX, Horizon’s principal-based buying arm in Canada. She will expand MX’s approach, which uses Horizon’s buying strength to secure advantageous rates, premium access, favourable terms and guaranteed performance outcomes from media, technology, and data partners. Her mandate includes providing marketers with meaningful cost efficiencies, improved financial visibility and access to exclusive or difficult to secure inventory. She will also ensure clients, procurement teams and legal partners have complete clarity into MX’s structure and safeguards.
“Emily brings a unique combination of financial expertise, client advocacy and commercial leadership,” said Robert Jenkyn, president, Horizon Media Canada. “In recent months we have realigned the organization to match our structure with the capabilities clients need most. Emily’s leadership strengthens our focus on value, transparency, and financial accountability during a period of important strategic evolution.”
Her arrival marks an important expansion of the agency’s ability to provide greater efficiency and improved economic outcomes for clients across the country.
“Emily has a strong track record of helping clients unlock meaningful marketplace advantage,” said Richard Ivey, EVP and managing director, Horizon Media Canada. “Her leadership positions us to deliver a more powerful and more transparent value proposition for brands, and she will play a central role in shaping the next stage of our client offering.”
Emily's appointment signals a larger commitment by Horizon Media to expand the scale, clarity, and financial impact of its value proposition in Canada. The MX model introduces new tools and new forms of leverage that will support brands seeking more predictable, market-leading outcomes.
