Havas Launches Record Label VOLYUM

In a bold move to reshape how music and marketing intersect, Havas has launched VOLYUM, a next-gen record label that drives collaboration between emerging artists and global brands. In partnership with Virgin Music Group, VOLYUM offers a dynamic model where original music powers brand narratives while fuelling new commercial paths for independent talent well beyond traditional placements.

The launch comes at a time when music is more central than ever to advertising, social storytelling, and platform-first campaigns. The label is brought to life by Art of Sound, Havas' global sonic marketing agency, and led by Emmy Award-winning and Billboard chart-topping musician turned marketer, Damien Escobar. The first VOLYUM projects will debut this fall, with select brand partners across industries, built on the belief that music is central to brand strategy.

"As sound continues to shape culture and connection, VOLYUM marks an important evolution in how we help brands build deeper, more desirable relationships with people," said Yannick Bolloré, CEO of Havas. "Bringing these capabilities together in a strategic, integrated way has long been a shared ambition. By uniting the power of music, the cultural impact of emerging artists, and the strategic vision of Damien and the Art of Sound team, we are creating a new platform for brands to engage audiences, offering intentional and emotionally resonant audio music experiences."

VOLYUM will bring the vast resources of Havas to help connect its artists with brands around the world. For artists, VOLYUM provides access to world-class brands, global distribution, and the kind of visibility that propels careers forward, while staying true to their voice. For brands, it's a smarter way to participate in culture, by collaborating on campaigns with the emerging talent as the creative driving force.

Virgin Music Group will help VOLYUM's creative collaborations gain global distribution, promotional firepower, and label services from one of the world's leading partners to independent entrepreneurs.

"This is where marketing and music meet with purpose," said Damien Escobar, CEO of art of sound and chief music officer of Havas. "We built VOLYUM to give rising artists access to the resources and reach they deserve, while also giving brands a way to participate in culture that feels intentional, not interruptive."

"At Virgin Music Group, we're always looking to support innovative models that elevate independent artists and push the industry forward," said Nat Pastor, co-CEO of Virgin Music Group. "Partnering with Havas to bring VOLYUM to life is exactly that. It's about amplifying new voices and unlocking real opportunities through brand collaboration done right."