Harvey Guillén and Perfect Bar Fight Shelf Injustice with Passionate Musical Plea

In early January, when most of us are hitting the store to stock up on our healthy New Year, New You groceries, actor and short king Harvey Guillén, best known for his roles in 'What We Do in the Shadows' and 'Companion,' is calling out Perfect Bar for shelf injustice. You see, Perfect Bar, the Original Refrigerated Protein Bar, often sits up on the top shelf of the refrigerated section - too high for shoppers of shorter stature.

To spark a movement for change, Harvey will wage a ridiculous (and deeply personal) musical feud with Perfect Bar over his favourite protein snacks being stocked on the top shelf, just out of his reach.

After the release of his music video, he and Perfect Bar will have a playful back and forth in support of the movement for change.

As a brand rooted in accessibility to real, whole food ingredients, up to 17G of protein, and nothing artificial, Perfect Bar will step up (literally) to make sure its protein bars are within reach.

Created by MullenLowe in partnership with David Shane of O Positive and BUTTER Music and Sound, the campaign includes:

An original music track, performed by the talented Harvey Guillén, with a subversive and self-aware brand voice that all short kings and queens can belt along to.

Influencer and paid social amplification to extend the narrative across TikTok, Instagram, and YouTube.

The chance to win limited-edition Short King & Queen Stools, plus a year’s worth of Perfect Bars, here from January 7-16th, designed to drive engagement and participation.