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Game Day Just Got Mess-Free with the Garden Veggie Snack Suit

13/11/2025
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Designed in collaboration with MullenLowe, the limited-edition suit lets families enjoy flavour-packed snacks and football without missing a moment or leaving crumbs behind

Game day snacking just got a whole lot easier. Kids, tweens, and teens can be notoriously messy when it comes to munching on their favourite treats, often leaving flavour-dusted fingers on furniture, clothing, and anything else within reach. To tackle this common family dilemma, Garden Veggie Snacks, in collaboration with Mullenlowe US, has introduced the limited-edition Garden Veggie Snack Suit—a playful, practical solution that lets everyone stay in the game without pausing for clean up.

Garden Veggie Snacks are made with ingredients free from artificial flavours and artificial preservatives, using only colours from natural sources, so families can fuel up for all four quarters. Inspired by that same better-for-you boldness, the limited-edition Garden Veggie Snack Suit is built for every puff-packed play and Garden Veggie Straws victory this football season. Outfitted with removable wipe zones and dyed with colours from botanical sources, it’s designed to embrace the mess and encourage family snacking to the end zone.

Packed with playful details and practical features, the cotton Garden Veggie Snack Suit is the playbook for families who snack as hard as they cheer for their favourite teams — no penalties for messy hands.

  • Wipe Zones: Removable, washable patches on the forearms and thighs for wiping during crunch-time moments so you can catch flavour-dust right where it lands and clean up without tearing yourself away from the game. Plus, each flexes a cheeky catchphrase – like 'Crunch Time,' 'Snack Goals,' 'All Flavour, No Fumble,' and 'Crumb and Get It' – because snacking in style is a whole vibe.
  • Touchdown Tones: Garden Veggie Snacks used Botanical Colours to dye each suit using ingredients from plants. Shades of indigo, pomegranate rind, madder root, and marigold infuse the suits with a green-and-orange palette that mirrors our veggie ingredients, like spinach, tomato, and the new sweet potato straw. No two suits are exactly alike, featuring subtly distressed, tonal variations for one-of-a-kind snacking!

“Parents know the real MVPs of an at-home game day are the snacks, but they also know how tough it is to pull kids off the couch midplay for clean up,” said Julia Nathan, senior director of brand building and activation. “That’s why we created the Garden Veggie™ Snack Suit with families in mind – to deliver all the flavour, all the fun, and none of the crumb chaos without missing a moment of the game.”

Starting Monday, Nov. 17, snack and sports lovers can visit gardenveggiesnacksgear.com to grab their limited-edition Garden Veggie Snack Suit while supplies last! Another drop will go live on Monday, Nov. 24. 

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