Hanson Dodge Named First Agency of Record for Bemis

Bemis Manufacturing, a leading global manufacturer of toilet seats and other household products, has selected full-service, independent agency Hanson Dodge (HD) to be its first-ever agency of record. The decision was made following a competitive review. HD will be responsible for strategy, creative, media and production to help build the Bemis brand.

"Bemis is a proud manufacturing company that, for more than 125 years, has stood for quality, innovation, and trust. As we look to the future, we are focused on elevating our brand, expanding our reach, and accelerating our growth. To support this, we are advancing our marketing efforts in more intentional and innovative ways, and have chosen Hanson Dodge as our partner as we embark on this exciting new chapter,” said TJ Stiefvater, vice president of marketing at Bemis.

HD’s focus will be on building awareness for Bemis toilet seats and bidets, helping the category leader to also become a more recognisable household name. This will be a fully integrated marketing effort with work expected to be in the market later this year.

"There is something very special about working with a family-owned company,” commented Stacie Boney, president of Hanson Dodge. “Bemis is the next in a long line for me, as well as for the agency, of family-owned clients including NOW Foods, Grand America Hotels & Resorts and KEEN footwear. With them, it's not just about building a brand; it's about advancing a family's legacy of innovation and excellence. Bemis takes great pride in and ensures such high quality for their products. It's a privilege to partner with them in harnessing creativity and integrated marketing to garner the awareness and engagement they deserve."

Winning Bemis completes a torrid first-half year of new business for the agency. In the past six months, HD has added the 30 Seconds Cleaners and Harris Cleaning brands from PurposeBuilt Brands, Festa oven-ready Pinsa Crusts, Pet Supplies Plus, the Nature and Culture Museum of Wisconsin and an additional assignment from its existing IFS Softeon account.