Getting to Know… Ro In-House

Ro In-House is the internal creative studio at Ro, the healthcare company rethinking how people access and experience care.

Founded by a team of former agency creatives, Ro In-House was designed to close the gap between brand and business, working in real time to make healthcare feel human, modern, and culturally relevant. From reframing conversations around GLP-1s with Serena Williams, to finding humour and honesty in healthcare with Charles Barkley, Ro In-House is redefining what healthcare marketing looks like.

Giselle Guerrero spoke with LBB about how the agency hopes to redefine healthcare marketing, and the pride that comes with working on projects that changes lives.

LBB> Tell us a bit about Ro In-House – when did you form and why?

Giselle> Ro In-House was born out of our experience working with external creative agencies in the traditional back-and-forth model, and recognising how much time and insight can be lost in that process.

Many of us at Ro come from agency backgrounds, so we’ve seen first-hand how slow things can move when you’re waiting weeks for a brief, limited to a couple of feedback rounds, or distanced from the business itself. That's why we created a true in-house agency that's not just a service, but a core function of the company. This dynamic allows us to ideate quickly, collaborate in real time, and build work that’s both more efficient and deeply connected to the brand and its business goals.

LBB> What’s the story behind your name?

Giselle> Honestly, the story is pretty simple. We’re Ro, and we’re an in-house team. The name says exactly what it is.

There’s something we like about that directness: no jargon, no extra layers, just a clear reflection of who we are and how we work, embedded at the core of Ro.

LBB> Tell us about up to three campaigns that epitomise what you do as a company.

Giselle> Our ‘It’s not a shortcut. It’s healthcare.’ campaign with Serena Williams reframed how culture thinks about GLP-1s and showed the power of tackling stigma head on.

‘Lose everything but your big mouth’, with Charles Barkley, captured the humour, honesty, and cultural edge we bring to healthcare.

And, there’s more to come! Expect to see Ro In-House continuing to redefine what ‘healthcare marketing’ can mean.

LBB> Give us a fun fact about your company.

Giselle> One of our co-founders used to be an interactive art director back in the day.

LBB> What are your strongest opinions about your industry?

Giselle> Pharma advertising and marketing often feels outdated and stuck in the past. At Ro, we take a different approach. We're setting a new standard in healthcare, from the patient experience all the way through to how we show up in culture.

Ro In-House campaigns aren't just ads; they're an extension of that reinvention. If we're building a new kind of healthcare experience, the way we market it has to break the mould too.

LBB> What are you proudest of as a company?

Giselle> We’re proudest of the number of people we’ve been able to help. Hundreds of thousands of patients are on their weight loss journeys with us, alongside the hundreds of thousands more whom we have supported with treatments for erectile dysfunction, hair loss, and more.

Behind every number is a real person whose life has been improved. Seeing that impact is inspiring and moving, and it’s what drives us every day.

LBB> Where can we check out Ro In-House?

Giselle> You have probably already seen our work on TV, social (@ro.co) and via out-of-home. Expect to see more – we’re just getting started.