Gerety Awards Hosts 'Magic, Mystery and Creativity in the Age of Algorithms' in Madrid
The Gerety Awards continues its global series of community events with a special evening in Madrid on Tuesday, November 25th, 2025, at Dra. House (C. de Campo Real, 9, Tetuán, Madrid). The panel, titled 'Magic, Mystery and Creativity in the Age of Algorithms,' will explore how creative work can remain human, surprising, and culturally relevant in an era increasingly shaped by automation and data.
Moderated by Virginia Mosquera, CCO at Wooman, author and screenwriter, the discussion brings together leading creative voices:
- Ana Martín García, head of innovation and strategy, Havas Media Network
- Matías Dumont, CEO and founder, Antiestático
- Valeria Silva Carreño, creative copywriter and strategist, founder, Círculo de Creativas Colombia
- Nerea Cierco, founder, Cierco
- María Sánchez Martínez, owner, Dra. House
As with every stop on the Gerety global tour, the event celebrates the power of diverse creative perspectives and the importance of community-led conversations.
“In a moment where algorithms are influencing everything from ideas to experiences, creativity must remain the place where mystery, intuition and human insight lead the way,” says Lucía Ongay, co-founder of the Gerety Awards. “Madrid’s creative community has always embraced this spirit, and we’re thrilled to bring Gerety to such an inspiring city.”
This event is made possible thanks to the generous support of APCP, Más Mujeres Creativas, Dra. House (host venue), Tracks & Fields, and Ketchum.
A big thank you to Tracks & Fields, who will keep the drinks flowing throughout the evening.
The Madrid event is part of a series of global gatherings leading up to the announcement of the Gerety Awards 2026 Jury, which will be revealed in early January when entries officially open.
Attendance is complimentary, but places are limited. RSVP here.
