Gerety Talks with Grand Prix Winning Team for ‘Senna's Cut’ by Monks Argentina
In this new edition of Gerety Talks, Gerety spoke to the team behind 'Senna’s Cut' to find about the conception of this innovative campaign for Netflix series about the famous Formula 1 Brazilian driver.
How they managed to convey the drama and intensity of Senna's life, both on and off the track, in a way that was fresh, culturally relevant and captivating for younger generations.
The cornerstone of the campaign was a bold and innovative approach that showcased Netflix's ability to push the boundaries of storytelling.
Find out about the conception of the idea, the obstacles and challenges they faced while creating this award winning campaign.
The event will feature:
- Pablo Vitale, SVP Executive Creative Director
- Lala Fernandez, VP/Group Account Director
- Alberto Fernandez, Group Creative Director, Monks Argentina
