George P. Johnson Acquires Miami-Based Creative Agency Cresci’s

Left to right: Fiona Bruder, CEO, George P. Johnson and Juan Crescimone, founder and creative director, Cresci’s

George P. Johnson (GPJ), the experiential agency within the Project alliance, has acquired Cresci’s, a Miami-based design and creative agency known for its bold visual identities and storytelling for leading B2B technology brands.

Founded in 2017 by creative director Juan Crescimone, Cresci’s has earned a reputation for pushing creative boundaries through design, motion graphics, and spatial storytelling. With this acquisition, GPJ expands its footprint in South Florida—one of the fastest-growing creative markets in the US— strengthening its capabilities across media, entertainment, and corporate event branding. Cresci’s and GPJ have collaborated for more than a decade on experiential programs for industry-leading brands including IBM, Salesforce, Google, Cisco, DP World, and TurboTax. This acquisition formalises their long-standing partnership into a unified vision for growth.

Cresci’s will be integrated into GPJ’s creative team. Juan Crescimone will remain and will serve as executive creative director.

“Cresci’s has been an invaluable creative partner to GPJ for years, and together we’ve delivered some of our most memorable work for clients,” said Fiona Bruder, GPJ CEO. “Bringing Cresci’s officially into the GPJ family allows us to deepen our creative offering at a time when the demand for bold experiences has never been greater.”

“Joining GPJ is the natural next step in our journey,” added Juan Crescimone, founder and creative director of Cresci’s. “We share the same creative ambition, commitment to craft, and belief in the power of design to transform experiences. I’m excited for what we’ll build together.”