GBG Appoints Nelson Bostock as PR and Communications Agency of Record

Nelson Bostock will work with GBG to change the conversation around digital trust and online safety in the UK through strategic communications and storytelling.

This partnership signals GBG’s ambition to accelerate business growth and enhance its reputation as a category leading technology brand, focused on enabling safe and rewarding digital lives. Nelson Bostock will deliver strategic storytelling, targeted media engagement, and high-impact executive profiling to elevate GBG’s presence in the market.

Central to the partnership will be the agency’s Human Understanding Lab, which will play a key role in driving insight-driven strategy. Leveraging expertise in data, neuroscience, and behavioural science, Nelson Bostock will help GBG gain a deeper understanding of its audiences, media, and markets in order to increase brand awareness.

​Lauren James, head of communications, GBG said, “At GBG, we believe everyone deserves access to a safe and rewarding digital life. That’s why it’s so important we continue to drive awareness of the problems we solve, helping genuine people access the products and services they care about, no matter where they are in the world. Nelson Bostock is an excellent partner for us on this journey, with its strong technology heritage and belief in the power of communications to make a difference. We’ve been impressed by the team’s passion and experience in equal measures, and we can’t wait to achieve great things together.”