Ford Gives Santa the Gift of Rest in Playful Holiday Campaign

This holiday season, it turns out the one thing Santa Claus really wants is a break. In a new campaign called ‘Naptime,’ Ford has delivered just that.

The ad, created by VML, cleverly shows Santa using Ford's Pickup & Delivery for his Bronco. While his ride is taken care of, he gets to catch up on some much-needed sleep during his busiest time of year.

The idea is simple but powerful: if Ford Pickup & Delivery service can save time for the busiest person on Earth, it’s a game-changer for the rest of us. It’s a charming and human take on the holiday rush, reminding us that sometimes the best gift of all is a moment of rest.

The ‘Naptime’ campaign is now live across social and digital channels.

Andrea Howard, US marketing retail service marketing lead, Ford said, “We are proud of the work with VML and excited to demonstrate the convenience of Ford Pickup & Delivery in such a memorable way. The campaign is a charming reminder that everyone could use more time to rest—and showing that through a character as iconic as Santa Claus makes the message resonate perfectly.”

Robert Guisgand, chief creative officer, North America, WPP, Ford said, “We know that work rooted in culture performs best on social. So, for the holidays, we wanted to create something that connects with owners, puts a smile on their face, and showcases the benefits of Ford Mobile Service in a fun, memorable way.”