Flipkart Revives the Art of Long Copy with ‘A Man Once Bought a Single Sock

Once upon a time, before hashtags, hooks, and hard sells, great advertising was just words. A story that could hold your attention for a full page, powered not by celebrity faces or clickbait lines, but by pure, unadulterated copy.

This Diwali, Flipkart brought that magic back, with 'A Man Once Bought A Single Sock', a full-page print ad in Hindustan Times and Times Of India, that reads like a modern-day short story.

At first glance, it feels almost nostalgic, a love letter to the golden age of advertising. But read closer, and it unfolds like a mini screenplay: Arjun misplaces a sock, goes online to replace it, and ends up rediscovering joy, hope, and a brand-new home through Flipkart’s Big Bang Diwali Sale.

Because what starts with a missing sock turns into a metaphor for new beginnings, the very spirit of the campaign.

The story celebrates the small, accidental moments that trigger big change. A sale that isn’t about discounts, but about discovery. A reminder that every item we buy comes with a plot twist, a spark of possibility.

In a world of 6-second ads and short attention spans, this long copy piece feels like rebellion - quiet, confident, and utterly human. A piece that makes you stop scrolling and start reading again.

Pratik Shetty, VP marketing and growth, Flipkart, said, “Weekends are the right time to just sit back, enjoy a good read and shop for your favourite products.”