Flipkart - Republic Day Sev-ings

​For Flipkart’s Republic Day Sale, Kinnect delivered a light-hearted take on India’s love for savings, by leaning into a simple cultural wordplay. The film plays on the homophone between sev  (the condiment)  and save, set in a familiar street-food moment where asking for “just a little more” never really ends. The humour mirrors a universal consumer truth: when it comes to savings, enough is never enough. 

Directed by Neville Shah, the campaign uses everyday behaviour and sharp cultural insight to make Republic Day savings feel generous and unmistakably Indian.