Flavor Flav's Inaugural SHE Weekend Kicks Off in Las Vegas

Flavor Flav’s SHE Weekend, a first-of-its-kind, multi-day celebration of women in sports and the female athletes who have competed at the highest levels of sport, will take place in Las Vegas from July 16–19. The event will kick off with a parade along the Las Vegas Strip, followed by a free community concert at Toshiba Plaza, recognising and celebrating the achievements of professional women athletes. This isn't Flav's first time backing women's sports — he has redefined what it means to use celebrity for good, serving as the official sponsor and hype man for both USA Women’s Water Polo and USA Bobsled + Skeleton. SHE Weekend is where it all comes together: one weekend, one city, and a permanent stage for the athletes he believes deserve it most.

SHE Weekend has announced the companies, brands, and individuals teaming up to bring the vision to life and ensure the movement continues:

Foundational partners — Delta, Dove, MGM Resorts International, Chantell Preston, 72andSunny; media partner, The GIST; and production partner, Joe Lewis Company.

Event partners — Adore Me, Airbnb Experiences, Allegiant Stadium, BDA, Bravado, Clique, Express, Fortune’s Most Powerful Women, Gatorade, INSYDRS, Invisalign, JBL, Las Vegas Aces, Las Vegas Golden Knights, Las Vegas Raiders, Nulo Pet Food, Planet Fitness, Rebel Girls, San Francisco SIGNAL, Shinola and StubHub.

Impact partners — Women’s Sports Foundation and mental health partner, Inspiring Children Foundation.

A Weekend Built for the Athletes

Behind the scenes, SHE Weekend is going all out for its honourees. Athletes will get exclusive tickets and meet-and-greets at two of the biggest shows in Las Vegas this summer: Backstreet Boys at the Sphere and Ed Sheeran at Allegiant Stadium. They will also attend an intimate celebration dinner hosted by MGM Resorts.

In addition, participants will take part in two days of curated panels for higher thought programmed in partnership with Fortune’s Most Powerful Women, including prominent women leaders in sports, entertainment and business and a keynote by Chantell Preston, co-founder/owner, San Francisco SIGNAL, a League One Volleyball Team.

“I am honoured to be able to host these incredible athletes here in Las Vegas for my Flavor Flav SHE Weekend! I want to thank everybody who has reached out wanting to get involved… This weekend is gonna be action-packed!” said Flavor Flav.

Open to the Public

Fans do not need a ticket to take part in SHE Weekend festivities on Thursday, July 16. The celebration begins at 7 p.m. with live entertainment on Toshiba Plaza, followed by a parade at 8 p.m. along the Las Vegas Strip honouring the participating athletes. The procession will feature the Las Vegas Aces, Raiders, and Golden Knights, alongside nearly 20 local community organisations. Following the parade, Flavor Flav and the athletes will be presented with the keys to the Las Vegas Strip, culminating in a live concert featuring Public Enemy, Blu DeTiger, Grace Bowers, and surprise guests.

Fans and supporters unable to make it to Las Vegas can celebrate and follow along wherever they are with SHE CENTER, the official digital series for Flavor Flav's SHE Weekend, taking viewers inside the SHE Weekend celebrations. As the Official Show of Flavor Flav’s SHE Weekend, the three-episode inaugural season serves as the guide to the event, giving fans exclusive access before, during, and after the festivities in Las Vegas.

Foundational Partners

Delta

Delta connects customers to the moments that matter most, and is proud to connect more than 100 elite athletes together for SHE Weekend, a much-deserved celebration of their accomplishments and the journey to get there. The celebration for athletes will begin in Salt Lake City, where Delta is the largest global carrier. Athletes will board a dedicated flight to Las Vegas flown by a female captain and first officer, featuring remarks along the way from Flavor Flav and a special flight experience.

“As long-time supporters of women’s sports, Delta has a rich history of uplifting female athletes and championing the individuals, teams, and leagues that reflect our core values. There was no question that we would show up to support this incredible movement. Our commitment to these athletes extends far beyond the world’s largest stages like Milan. It is about carrying them throughout their entire journey, and we are thrilled to connect them to this well-deserved moment of celebration and community,” said Emmakate Young, managing director, sponsorships and partnerships at Delta Air Lines.

Joe Lewis Company (JLC)

JLC joined SHE Weekend, Flavor Flav and the SHE Weekend leadership team to help bring the vision to life. From shaping the event strategy and operational framework to leading executive production, creative development, sponsorship integration, and live event execution, JLC has played a key role in building the foundation for what is intended to become an epic celebration of America’s women athletes.

JLC’s contributions will be reflected throughout the event, including the Champions Parade, Toshiba Plaza concert, SHE Lounges, hospitality experiences, community programming, and the overall guest and athlete experience.

“At JLC, we believe the best events create lasting impact. SHE Weekend is more than a celebration—it’s the beginning of a movement that honours extraordinary women athletes while inspiring future generations. We’re proud to be a Foundational Partner and to help build a platform that will grow into an annual Las Vegas tradition,” said Joe Lewis, founder and CEO, Joe Lewis Company.

MGM Resorts International

MGM Resorts International serves as a founding partner of SHE Weekend. The global gaming and entertainment leader has provided premier accommodations across its Las Vegas Strip portfolio for visiting athletes, celebrities, and VIP guests. In addition to luxury lodging, MGM Resorts contributed world-class amenities, event venues, nightlife experiences, and show tickets to bring this exceptional weekend to life.

“SHE Weekend deserves a destination that matches its energy and ambition. MGM Resorts brings together exceptional hospitality, dynamic venues, and memorable experiences that inspire connection, making it the ideal place for these accomplished women to gather, learn, and celebrate one another,” said MGM Resorts vice president of public relations Ashley Farkas.

Chantell Preston

Chantell Preston is a serial entrepreneur, leadership strategist, and trusted voice for women who want meaningful success without sacrificing their health, joy or identity. She is the Co-Founder/Owner of San Francisco SIGNAL, a League One Volleyball Team. Chantell's debut book, ‘The Success Lie: Reframing Your Reality to Thrive Personally and Professionally’ will be released on August 18, 2026.

"Women's sports aren't having a moment. They're building a movement. That's why I wanted to be a founding partner of SHE Weekend. When athletes, brands, business leaders, and fans come together to invest in women, we create opportunities that last far beyond one event. I'm proud to help build something that celebrates these incredible athletes while shaping what's possible for the next generation,” said Chantell Preston, founding partner of SHE Weekend, co-founder/owner, San Francisco SIGNAL, a League One Volleyball Team.

72andSunny

Creative Agency 72andSunny teamed up with Flavor Flav and the SHE Weekend team as a partner to help bring the celebration to life — from contributing brand strategy and partnership support to driving awareness and storytelling through social and cultural events to developing the event’s visual identity and logo. The pro-bono design work, led by designer Natasha Cirisano, will appear across SHE Weekend’s merchandise, signage, and event branding, creating a lasting identity for this first-of-its-kind celebration of women athletes.

“At 72andSunny, we believe Optimism is about turning belief into action. With SHE Weekend, Flavor Flav has built an incredible platform to celebrate women athletes, and we’re proud to be a founding partner — helping create more visibility, more opportunity, and more reasons for others to invest in their future,” said Evin Shutt, global CEO, 72andSunny.