Ferrero Rocher Invites Canadians to Add Extra Gold to Holiday Season with Prizing and Experiences

Ferrero Rocher® has made its mark as the official hosting partner of the season, featuring a nationwide contest and the chance to win an exclusive Golden Dining Experience in Toronto.

As part of the campaign, Canadians had the chance to enter to win holiday inspired prizes, including a complete hosting kit from The Cross Living, an iconic 96-piece Ferrero Rocher® chocolate tower, or $250 gift cards to The Cross Living. The prizing was designed to help elevate holiday gatherings with style, warmth, and a signature golden touch.

On December 8th, select contest winners were treated to a one-of-a-kind Golden Dining Experience at Arcadia Earth in Toronto. Guests enjoyed an elevated evening featuring Ferrero Rocher® inspired cocktails and canapes, followed by a hands-on Touch of Gold workshop led by hosting expert Jasmine Baker. During the workshop, attendees created their own handmade Ferrero Rocher® wreaths designed as elegant keepsakes for holiday table settings or hostess gifts.

"This campaign is always a highlight for our team to work on because Ferrero Rocher is such an iconic brand with a rich holiday legacy," said Doug Muir, executive creative director at Proof Experiences. "Our challenge every year is to respect that heritage and build on it with something new, memorable and unexpected. Everything was crafted to help Canadians feel inspired and excited about hosting and celebrating the holidays in their own golden way."

The evening continued as guests were guided into an immersive winter themed environment, transformed into a golden wonderland for the night. There, they enjoyed an Italian inspired three-course dinner surrounded by signature gold decor and festive ambiance. Guests left with curated gifts from the brand and memories to last a lifetime.

The event was planned and produced by Proof Experiences, including creative concepting, production and event design, social media management, food and beverage, and contest management.

PR/Influencer was managed by Golin.

The venue was at Arcadia Earth.