Felipe Drugovich Defies the Critics for Bold Doritos Campaign

The new director’s cut for Doritos’ 'Bold Can’t Be Edited' campaign places Felipe Drugovich at the centre of a contemporary, fashion-inspired take on motorsport, blending testimonial storytelling with bold craft and a dynamic visual language.

This was the second Doritos Eats campaign Balma Films produced with one of the most exciting names in motorsport, Felipe Drugovich. For this film, the goal was to move away from a more traditional format and create a cooler, more contemporary atmosphere with a subtle fashion edge.

The concept was built around a testimonial approach, but with a more dynamic and sensory editorial language. To achieve this, Balma Films blended multiple techniques, combining digital workflows with analogue film elements.

The team also developed custom lighting dynamics for specific moments throughout the piece, helping shape the overall mood and visual rhythm. The result is a bold and stylish film.