Doritos / PepsiCo - Bold Can’t Be Edited - Felipe Drugovich (DC)

This was the second Doritos Eats campaign we produced with one of the most exciting names in motorsport, Felipe Drugovich. For this film, our goal was to move away from a more traditional format and create a cooler, more contemporary atmosphere with a subtle fashion edge.

The concept was built around a testimonial approach, but with a more dynamic and sensory editorial language. To achieve this, we blended multiple techniques, combining digital workflows with analog film elements.

We also developed custom lighting dynamics for specific moments throughout the piece, helping shape the overall mood and visual rhythm. The result is a bold and stylish film.

⸻ Credits ⸻

Director: Luiz Whately

Executive Director & Talent Manager: Thiago Balma

Executive Producer: Niry Usha
Account Executive: Tuta Calza
Strategy Director: Rafael Della Rosa
Production Coordinator: Thaís Girotto
Producer: Henrique Della Rosa
Assistant Production Coordinator: Tasha Siqueira
Post-Production Coordinator & Account Executive: Adriana Putini
1st Assistant Director: Natasha Precioso
2nd Assistant Director: Samanta Precioso
Line Producer: Giba Pereira
Production: Ana Paula Rodrigues Ribeiro, Antonio Marcos Melo de Souza
Director of Photography: Kairo Lenz
Art Director: Pedro Henrique de Oliveira Rodrigues
Art Assistant: Fernanda Carneiro Vianna
Props Producer: Daniele de Amariz Chiquito
Props Assistant: Gabriel Flores dos Santos
Casting Producer: Agência Haifa
Casting Assistant: Bruna Fernandes Lopes
Costume Designers: Francisco das Chagas Pessoa (Cacau), Jailson Rocha Farias (Anuro)
Wardrobe: Lindalcy Aparecida Gomes de Lima (Linda), Marcela Gomes de Lima, Ana Rosa Machado Abrantes
Makeup Artist: Marcely Tobias Carnero Canaes
Gaffer: Rodolfo Alonso de Melo (Baby)
Key Grip: Rodrigo Augusto de Melo

 ⸻ Post-Production: Donmar ⸻
Editors: Victor Cohen, Rafael Cereda
Motion Design: Donmar
Finishing: Donmar
Colorist: Acauan Pastore

⸻ Audio Production Company: Jamute ⸻

Executive Sound Producer: James Feeler
Music Production: James Feeler, Leck Gomes
Sound Engineers: Otavio Bertolo, Marcelo Filho, Eduardo Barbosa, Fernanda Galetti
Project Coordination: Ana Cordeiro, Julianna Zuppo, João Piccoli
Account Management: Hingrit Nitsche, Carol Oliveira

⸻ Agency: AlmapBBDO ⸻
President & CEO: Filipe Bartholomeu
CCO: Pernil
Executive Creative Directors: Fernando Duarte, Henrique Del Lama
Creative Director: Thiago Bocatto
Creatives: Caique Guadanucci, Gustavo Novaes, Hiroito Takahashi Gomes, Isabela Martins Remelli
Account Management: Marcelo Porto, Cindy Fujii, Lais Barbara, Beatriz Bassetto, Débora de Andrade
Strategy: João Gabriel Fernandes, Maju Strasburg, Lucas Zem, Julia Albero, Gustavo Oliveira, Isabella Asheri
Content Strategy: Raphael Caffarena, Guilherme Salgado, Ana Beatriz Santana, Ingrid Santos
Print Producer: José Roberto
Print Production Coordinator: Rose Ribeiro
Proofreading: Eliana Pavan
AV Production: Diego Villas Bôas, Charles Nobili, Marcia Olivia Granja Pereira

⸻ PepsiCo ⸻
Cecília Dias, Bruno Macario, Giovanna Miranda, Samia Chehab, Teresa Orlandi, Tayna Novoa, Paulo Victor Almeida, Ana Laura Ribeiro dos Santos, Brenda Novais, Thiago Tufano