Feast Interactive Takes on Mandate to Help Safeguard Canadians from Scams

Following a competitive review, Feast Interactive has been selected to lead a major Canada wide campaign for the Canadian Anti-Scam Coalition, a cross-sector initiative of dozens of the country’s most well-known organisations from financial services, telecommunications, technology, law enforcement and government sectors.

The Coalition has tapped Feast to develop and lead a fully integrated public awareness campaign. Under a unifying creative platform, Stand Against Scams, the campaign covers traditional and performance media, media strategy, and owned content. 

The hero ad takes an empathetic approach, exposing the emotions scammers exploit and reminding viewers that anyone can be vulnerable. Shot in striking black and white, it offers a raw, cinematic look at how scams can begin. With a call to action of Stop. Check. Talk. the campaign offers guidance on how to spot scams and urges Canadians to talk about them openly as a way to protect themselves. 

“We wanted to create something universally relatable that reveals those moments of hope, doubt, and quiet vulnerability we’ve all experienced,” says Feast chief creative officer, Rob Vena. “Our goal was to hold up a mirror to those feelings in their rawest form. When you expose the emotional triggers scammers prey on, you don’t just educate, you give people a simple way to fight back. That’s what makes the message resonate.”

“For Feast, this important work reaffirms our belief that the most powerful work comes from marrying a sharp, performance-driven strategy with bold creative aimed to empower, spark conversations, and shift perspectives,” said Lucia Mariani, co-founder and chief strategy officer at Feast. “We’re honoured to help the Canadian Anti-Scam Coalition with its important efforts to safeguard Canadians from scams and fraud. We’re proud to partner with like-minded organisations that share our ambition to make a meaningful impact.”