Innovation, Science and Economic Development Canada Showcases a New Day for National Economy

In the fall of 2025, Feast Interactive was selected by Innovation, Science and Economic Development Canada (ISED) to develop a national campaign spotlighting the work underway across the country to strengthen Canada’s economic future.

Built on an ambitious and inspiring platform, the campaign highlights how Canada is moving the country forward - investing at home, supporting Canadian businesses, creating jobs, accelerating housing, strengthening domestic supply chains, and expanding trade. The work reinforces a sense of collective agency, positioning economic progress as something being built by Canadians, for Canadians.

The hero film takes a cinematic approach, unfolding at dawn as the sun rises across coastlines, cities, and landscapes. Sweeping visuals of ports, construction sites, renewable energy, and workers heading toward a job site balance symbolism with tangible economic activity. The rising light becomes a metaphor for renewal and momentum, reinforcing the idea that progress is already in motion.

“A new day carries an inherent sense of promise,” says Rob Vena, chief creative officer at Feast. “We leaned into that feeling of quiet optimism that comes with a new day’s first light. It reflects the belief that what Canada is building now will shape what comes next for Canada. The idea is to energise Canadians and instil confidence in the future of our country’s economy.”

To capture the true intention of the creative and showcase the unique beauty of dawn in locations across Canada, Feast executed concurrent productions with multiple remote crews from coast to coast.

​Lucia Mariani, co-founder and chief strategy officer, adds, “This campaign reflects Feast’s ability to deliver work at a national scale, where ambition, complexity, and collaboration intersect. Bringing a vision of this magnitude to life requires aligning multiple stakeholders around a shared purpose - and that’s where we do our strongest work.”

The integrated campaign is airing nationally across traditional and streaming television, including during the World Junior Hockey Championship and upcoming Olympic Games, along with radio, digital out-of-home, and paid social and digital programmatic.