Megan Thee Stallion Orchestrates Fanatics Sportsbook’s Basketball Season Launch

Fanatics Sportsbook, the fastest-growing sportsbook in America, has turned up the volume on basketball season with a cinematic campaign starring three-time Grammy Award-winning artist, entrepreneur, and cultural icon Megan Thee Stallion.

Kicking off the season, the new broadcast and digital series, 'Explained by Megan Thee Stallion,' celebrates where basketball, music, and sports collide, showcasing Fanatics’ FanCash rewards and Fair Play injury protection in a way only Megan could.

Developed in partnership with Anomaly and set on a dramatically lit basketball court, 'FanCash Explained by Megan Thee Stallion,' features the superstar commanding a 25-piece orchestra from centre court, blending swagger and sophistication to show how Fanatics Sportsbook’s FanCash rewards hits differently. With an orchestral rendition of her chart-topping hit “Savage” building behind her, Megan breaks down why Fanatics is changing the game with a more rewarding betting experience for fans.

Directed by Grammy-winning filmmaker Calmatic, known for Lil Nas X’s 'Old Town Road' and Kendrick Lamar’s 'Squabble,' the campaign turns the traditional sportsbook ad on its head. Megan conducts an orchestra of musicians dressed in team colours from across the league, showing that no matter who you root for, Fanatics Sportsbook makes fandom rewarding.

Throughout the spot, Megan explains how Fanatics’ FanCash is earned on bets – win or lose – and used on the things fans actually want across the Fanatics ecosystem like authentic NBA merchandise and game tickets, collectibles, one-of-a-kind experiences, Bonus Bets, and more, culminating in Fanatics Sportsbook’s tagline: 'Winning Hits Different Here.'

The campaign will run throughout the NBA season across TV, OLV, social, podcasts, OOH, and influencer activations, with special integrations planned around the In-Season Tournament, All-Star Weekend, and Playoffs.

As Fanatics continues to disrupt the sports betting category, this campaign underscores the brand’s commitment to delivering a premium, fan-first experience powered by culture, storytelling, and game-changing talent partnerships. The campaign marks the third with creative agency partner Anomaly.

​Selena Kalvaria, chief marketing officer at Fanatics Betting and Gaming said, “Megan Thee Stallion embodies the heartbeat of fandom where music, fashion, and sport collide and brings an energy that turns basketball season into a full-blown cultural moment. She’s the perfect partner to show how Fanatics Sportsbook makes winning hit different.”