Facebook Reminds You of Its Magic in 'Secret Santa' Spot
Facebook has launches its new ad 'Secret Santa' tells the story of a workplace gift exchange and how one colleague browses another’s Facebook profile for unique insight and finds just the right gift on Facebook Marketplace.
'Secret Santa' brings to life all the ways Facebook unlocks the people around you and can give real insight into who they are. In the film, from Droga5 which was directed by Miles Jay, we meet a guy with an office crush hoping to pull her name from the proverbial hat in secret Santa. Hopes are momentarily dashed when he pulls his enigmatic boss instead. But he’s not so easily dispirited. What unfolds then is a journey to find the perfect gift with Facebook Marketplace and a little ingenuity too.
The soundtrack to this quirky and wonderful adventure is a memorable combination of beautiful, cinematic score composed by Emile Mosseri of Minari and Kajillionaire and the classically-KISS track, 'Cold Gin', which perfectly amplifies our hero’s discovery.
To complement this work, Facebook is showing up in-product with custom integrations and cohesive visual identity across Facebook surfaces, including Stories, Profile, and Marketplace. Over the next few weeks, lookout for a holiday version of our logo, a customised splash screen when you open the Facebook app, Add Yours template in Stories, and more.
Product integrations will culminate on Dec. 2nd with the launch of the first ever Facebook Marketplace Holiday Shop, a storefront of Marketplace gifts and collections curated by creators who are experts in their fields of home décor, fashion, sport and electronics.
Some of these creators will be in NYC on Dec. 14th for an IRL event at the Union Square holiday market.
In addition to ad buys for Secret Santa during major college football games this fall, Facebook is partnering with 10 universities and over 180 student athlete ambassadors, including basketball players Cayden and Cameron Boozer, Heisman prospect Ty Simpson, and Oregon football star Dante Moore, to generate excitement on Facebook.
