FORM Adds Rising Talent Niyadre to Directorial Roster

FORM has signed of acclaimed London-based director Niyadre to its roster. Known for his evocative visual storytelling and distinctive use of 16mm film, Niyadre brings a unique voice to the world of music, film and beyond.

A self-taught director, Niya’s work captures the essence of an artist’s lyrics and sound through powerful symbolism and picturesque imagery. He has garnered widespread recognition for his collaborations with artists including JADE, EVE, Myles Smith, and Rudimental, whose videos have collectively amassed millions of views. His continued art direction for R&B artists such as BINA has been featured in Wonderland, Notion, and Harper’s Bazaar, solidifying his reputation for cinematic storytelling and aesthetic innovation.

Niya’s debut BFI-funded film, Beyond The Rush, premiered at the London Film Festival and has already won the Best Breakthrough Film award at the Bute Street Film Festival, marking a significant milestone in his burgeoning career.

“When we first met Niyadre, we knew right away he had something different. His work doesn’t just look good, it feels alive. He blends film, music, and culture in a way that’s effortless yet completely original. We’re excited to be part of his journey as he continues to reshape what visual storytelling can be.” Kim, directors’ rep at FORM