Experience San Vansterdam Like Never Before in Bold EA Skate Spot

EA Skate! has launched its latest campaign 'Drop In', from Riff Raff directing duo The Sacred Egg.

This striking new spot, directed by the acclaimed duo The Sacred Egg, channels their signature cinematic storytelling and visual invention. They bring a bold, surreal energy to the world of skateboarding, re-framing the culture with artistry and edge. The commercial is a kinetic celebration of skate boarding's raw creativity and community spirit. Blurring the lines between reality and imagination, it captures the unpredictability of the streets, the pulse of the skate scenes, and the joy of expression on four wheels.

The spot pays tribute to the playful yet uncompromising tone of EA Skate, a franchise that has long been a cultural touchstone for skaters and gamers alike.

The Sacred Egg said, "The task was to bring to life the video game as a live action film. Uncommon NY wanted us to do it in a way that felt authentic and raw, so our challenge was to find that video game impossibility and scale but in a way that still felt believable and real.

"We drew on lots of expertise from within the skate world and outside to strike that balance...from in camera stunts to subtle but effective post. Putting the shoot together was a bit of a logistical beast. Even though the process was just as detailed as a traditional commercial, the end result we hope feels a little looser, freer and spontaneous."