Effie Europe and REBORRN Launch Marketing Factories Podcast

​Effie Europe and marketing transformation consultancy REBORRN have joint forces to launch Marketing Factories, a podcast that goes behind the scenes of the world’s most effective marketing.

The series features iconic brands and senior marketing leaders sharing the unfiltered stories behind their successes: how their teams think, collaborate and bring ideas to life. Each episode will examine the ways of working, rituals and decision-making processes that allow great ideas to shape and scale.

The debut episode will feature The Magnum Ice Cream Company, fresh from winning Gold and Silver Effies for Nothing Cracks Like Magnum at last year’s Effie Europe. The conversation centres on Magnum’s transition from the Unilever brand to a standalone company, and the challenge of building a world-class marketing operation from the ground up with an intentionally lean global team of approximately 13, supported by hundreds of local teams around the world.

Host Dafni Prosalika, partner at REBORRN, speaks with Tobias Sparnaaij, global brand marketing lead Masterbrand and Sticks Portfolio at Magnum, and Bruno Yanagui Gomiero, global strategy director at Lola MullenLowe, who reveal their marketing build and the key role their organisational agility and speed have played in their most distinctive brand assets—from haute couture to the infamous Magnum 'crack.'

The podcast will be available on Spotify, YouTube, and Apple Podcasts.

Episode 2, available in April, turns to McDonald’s in the Nordics, featuring Staffan Ekstam, director of Nordic marketing and brand strategy at McDonald’s Sweden, and Petter Dixelius, creative director and partner at NORD DDB Stockholm. Future episodes will feature Heineken and Deutsche Telekom with more leading brands to follow throughout 2026.

Marketing Factories builds on an established relationship between Effie Europe and REBORRN, which began in 2025 through judging and gala activations, laying a solid foundation rooted in marketing effectiveness and excellence.

This year, the collaboration expands further with joint initiatives, including a session at VoxComm’s 'Re-designing the Agency Value Model' in Cannes, blending REBORRN's proprietary 58:hours methodology with Effie's mission to lead, inspire, and champion marketing effectiveness.

“We’re delighted to be supporting REBORRN with its new podcast. The most effective advertisers work closely with their agency partners, and the research from our 2025 awards confirmed this, with 50% of winners having a client/agency relationship of five years or more. This series will demonstrate how brands that champion effectiveness and the ‘Effie Way’ drive this culture throughout their organisations and partner with their agencies to deliver transformational growth,” said Charley Stoney, CEO of the European Association of Communications Agencies, which organises Effie Awards Europe.

Follow REBORRN, European Association of Communications Agencies (EACA) and Effie Awards Europe stay tuned on the new episodes coming.