Effie Awards Europe Names Grand Jury for 2026 Edition
The European Association of Communications Agencies (EACA) and Effie Awards Europe have revealed a top-tier line-up of marketing leaders joining the Grand Jury for the 2026 Effie Awards Europe. This elite panel will decide the Grand Effie Winner - the ultimate benchmark of marketing effectiveness, awarded to the most effective marketing campaign of the year.
The 2026 Grand Jury brings together leading voices from across the industry. Their mission: to assess the year’s most impactful work and select the campaign that best exemplifies strategic brilliance, creative excellence, and proven results. The session will be moderated by Jonnie Cahill, SVP, chief marketing officer - international foods at PepsiCo.
Jonnie joined PepsiCo in April 2025, bringing over two decades of transformational leadership in marketing, brand management, innovation, and business growth across the consumer packaged goods and beverage industries.
“In today’s landscape, the most powerful marketing is equal parts creativity, strategy, and measurable impact. Great campaigns create connection, drive growth, and move culture forward. The Effie Awards Europe continue to spotlight the work raising the bar for effectiveness across our industry, and I’m thrilled to join this exceptional jury in recognizing the campaigns shaping the future of marketing in Europe,” said Jonnie Cahill, CMO International Foods, PepsiCo.
The 2026 Effie Awards Europe Grand Jury members are:
Bob Markham, president of Accenture Song for EMEA, Accenture Song
Caio Franchi, executive creative lead, Google BeNeLux
Demet İkiler, EMEA CEO, Publicis Groupe
Giorgos Vareloglou, co-founder and managing partner, REBORRN
Hadi Zabad, chief strategy officer, Ogilvy EMEA
Hannah French, chief marketing officer EMEA, Kenvue
Johannes Seidl, head of partnerships, Red Bull
Julien Barraux, chief creative officer, The Magnum Ice Cream Company
Karen Ehrlich, vice president and general manager, The Estée Lauder
Larni Kollander, H&M global head of creative strategy, H&M
Melanie Brinbaum, Europe CMO, Nestlé
Meredith Kelly, global CMO, Škoda
Miriam Plon Sauer, global chief strategy officer, AKQA
Nichola Mullen, director of development, FAI Ireland Foundation
Patricia McDonald, global CSO, Dentsu
Sandeep Grewal, EVP, global strategy, Havas Media Network
Susan Kingston-Brown, global brand president, UM
Tina Rolén, CMO, Fjällräven
Ulrich Klenke, chief brand officer, Deutsche Telekom
Vera Sidlova, global creative thought leadership director, Kantar
Wojciech Borowski, CEO, McCANN
The jury will meet on 3 December in Brussels, ahead of the EACA/Effie conference and Awards Gala, where the Grand Effie announcement will be the pinnacle of the show.
The Call for Entries officially opens on 3 June, inviting the industry to submit the work that defines effectiveness today.
The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Kantar (Strategic Insights Partner), Google (Programme Partner), REBORRN (Content Partner), ACT Responsible and the Ad Net Zero.
