Dove Men+Care Helps Football Fans Get World Cup Ready

As an Official Sponsor of the FIFA World Cup 2026, Dove Men+Care has partnered with BBDO Chicago to launch a new global platform, 'Care for Your Skin Like You Care for the Game,'. The platform celebrates the passion of soccer fans around the world and the real impact that fandom can have on skin. From lucky unwashed jerseys to body paint and champagne showers, being a fan means showing up fully and putting your skin through it. That's why Dove Men+Care is reminding fans to give their skin the same attention they give the match, so they can keep enjoying the game without sacrificing skincare in the process.

As part of this exciting new platform, Dove Men+Care is bringing the sound of global fandom to life by featuring one of the most recognisable stadium chants in sports in the brand's FIFA World Cup 2026 campaign. Instantly recognised the moment it begins, the campaign's hero spot set to the iconic sports anthem follows fans across cities, stadiums, and everyday moments as the chant builds from a single voice into a global chorus.

"This stadium anthem is more than a song, it's a mantra that reflects the passion and dedication fans bring to the game," said Jake Hirsch, head of Dove Men+Care US. "By bringing this iconic song to our FIFA World Cup campaign, Dove Men is capturing what fans put their skin through and encouraging them stay fresh, comfortable, and cared for throughout every moment of the tournament."

Rooted in the insight that showing up as a fan takes real energy, the 'Care for Your Skin Like You Care for the Game' campaign highlights how gameday rituals like chanting, celebrating and wearing body paint can take a toll on both your body and skin. Through this work, Dove Men+Care encourages men and all soccer fans to take care of their skin as much as they show up for the game – with a range of products designed to help them stay fresh, comfortable, and protected through every moment.

This global campaign has officially rolled out across a series of cultural touchpoints, including:

• Winning Tickets for World Stage Action: Fans have a chance to score tickets to a match through Dove Men+Care FIFA World Cup 2026 Limited-Edition body washes and deodorants - including Whole Body Deo in invigorating scents like All Star Comfort, with more than 300 tickets available across Dove Men+Care and Unilever promotions
• A Roster of Cultural Voices: A diverse roster of creator partners spanning sports, entertainment, and pop culture, including Marshawn Lynch, Trinity Rodman, Karl-Anthony Towns, Jordyn Woods, Matt King, Speedy Morman, Victor Cruz, Edwin Castro, Leo Gonzalez and Devin Caherly, bringing the campaign to life through original content capturing their personal fan rituals, match-day routines, and real experiences championing the message to care for your skin like you care for the game
• On-the-Ground Fan Experiences: Consumer activations across key host cities, including 'Ritual House' experiences in Kansas City throughout the tournament and influencer-led moments in New York City and Miami throughout June and July, featuring interactive installations that bring to life game-day rituals and the toll they can take on your skin – from continuously wearing the same lucky jersey and body paint to refusing to shave a lucky beard until the final whistle

The 'Care for Your Skin Like You Care for the Game' FIFA World Cup 2026 campaign builds on Dove Men+Care's long-term commitment to show up grounded in care, whether in the stands, on the field, or just everyday moments.