Director David Lieb Joins Forces with The Banquet

​The Banquet has named a new partnership with acclaimed director David Lieb, bringing his distinctive storytelling vision and extensive sports commercial expertise to the company's creative roster.

Based in London, David Lieb has built a formidable reputation as a director who places human interest at the heart of every story. With a passion for authentic storytelling and a proven track record working with some of the world's most recognisable brands and sports superstars, David brings a wealth of experience in crafting compelling commercial and branded content that resonates with audiences worldwide.

David's impressive portfolio showcases his versatility across premium sports and lifestyle brands. His work spans collaborations with global powerhouses including EA Sports, Adidas, Ferrari, HP, Nissan, Chevrolet, Toyota, and PSG, demonstrating his ability to deliver high-impact campaigns that connect with diverse audiences. His recent projects include the EA FC Team of the Year campaign, Adidas' Messi +10, McLaren x Optimum Nutrition, and the highly acclaimed Nissan Possibilities Project.

As a specialist in sports advertising and commercial productions, David has developed a unique ability to work effectively under the demanding time constraints and pressures inherent to high-profile campaigns. His expertise extends beyond traditional sports content, encompassing documentary-style storytelling, branded content, and commercial film-making that consistently delivers engaging narratives with production excellence.

"David's approach to directing centres on finding the authentic human story within every brief," said Adham Hunt, EP at The Banquet. "His ability to work seamlessly with elite athletes and major international brands, whilst maintaining creative integrity and emotional resonance, makes him an invaluable addition to our team. We're excited to support his vision and help bring his next projects to life."

Throughout his career, David has demonstrated a consistent ability to capture the passion, dedication, and personality of sports culture whilst delivering commercially successful campaigns. His work reflects a deep understanding of both the technical demands of modern content creation and the storytelling nuances that make campaigns memorable and effective.

With this partnership, The Banquet continues its commitment to supporting exceptional directorial talent and delivering world-class commercial content to clients across sports, lifestyle, and beyond.