DIRECTV Hijacks Hollywood In OOH Billboard Stunt

DIRECTV hijacked Hollywood billboards in an out-of-home takeover that saw the platform’s search bar screen placed next to a host of familiar TV shows and films, including ‘Andor’, ‘Only Murders in the Building’, ‘The White Lotus’, ‘The Penguin’ and ‘The Pitt’.

Created by TBWA\Chiat\Day LA, the stunt reinforced the ease and convenience of finding what you want to watch by using DIRECTV’s universal search tool, with access to content provided by the MyEntertainment Genre Pack.

Part of DIRECTV’s wider ‘DIRECTV Like You’ve Never Seen It’ brand platform, the campaign tapped into the Emmys hype to celebrate the season’s most loved and awarded shows, pairing its universal search bar with iconic IP from programming partners Hulu, HBO Max, and Disney+ in digital and OOH placements across Los Angeles.

The campaign rolled out across Hollywood, West Hollywood, Santa Monica and Downtown directly following the Emmys, serving as both a celebration of the evening’s big winners, and a reminder to audiences of where to find the most talked about shows of the night.