Cutwater and Parker Posey Invite Hosts to Actually Enjoy Their Parties

Spirits-based canned cocktail brand Cutwater has partnered with MARTIN* to launch 'The Longest Island,' a creative campaign starring iconic actor Parker Posey and Cutwater’s Long Island Iced Tea (13% ALC./VOL.). Together, Cutwater and Posey are out to prove that serving up a curated, elevated vibe doesn't require hosts to spend their entire night trapped playing amateur mixologist.

To toast the spot where every great party inevitably ends up, Cutwater has officially crowning the kitchen island as the ultimate stage for summer gatherings with its new campaign, 'The Longest Island.' Celebrating this hub as the heart of summer entertaining, the campaign proves that any host can effortlessly elevate their gathering simply by knowing which can to crack open. It trades the hassle of buying endless ingredients, shaking, and squeezing for a perfectly mixed Long Island Iced Tea, crafted with Cutwater’s own premium spirits.

"Let's be honest, the kitchen island is the heart of every party - but just like summer, it never feels quite long enough," says Parker Posey. "I partnered with Cutwater to build 'The Longest Island,” because when a perfectly mixed can of Cutwater is doing all the heavy lifting, I can officially resign from my amateur bartending duties, gather around the island, and reclaim my rightful place as the life of the party – because a great host should be setting the vibe, not serving it.”

Parker’s Signature Pour

To help fans achieve that exact level of carefree entertaining, she is introducing her signature serving style. 'The Parker Pour' proves that an incredibly easy serve can still be undeniably delicious – and camera ready! By simply pouring a perfectly mixed Cutwater Long Island Iced Tea over crushed ice into a glass and adding a dramatic garnish, anyone can elevate their hosting game with zero effort, just like Parker.

“Parker Posey’s signature wit and effortless style made her the absolute perfect partner for The Longest Island campaign,” said Steve Wolf, vice president of marketing, Beyond Beer at Anheuser-Busch. “Her confidence truly embodies the mindset all good hosts should have and challenges the idea that great hosting has to be complicated. Parker naturally shows people that with our bar-quality Cutwater Long Island Iced Tea, you can skip the pre-party scurry, and still deliver a fabulous, effortless summer gathering.”