Custom Ink Selects VaynerMedia as Lead Media Agency

Custom Ink has selected VaynerMedia as its lead media agency, marking a key step in the brand’s push toward a more modern, data-informed media strategy rooted in social, creators, and real-time cultural behaviour.

The partnership aligns with Custom Ink’s broader evolution from a custom-apparel provider to a brand operating at the center of today’s “merch renaissance,” where what people wear has become a signal of identity, community, and cultural participation.

"Whether through building company brands or team culture, supporting communities, celebrating milestones, or so many other occasions, for over 25 years Custom Ink has been enabling teams and communities to connect and memorialise shared experiences through custom products,” said Phil Auerbach, chief marketing officer at Custom Ink. “VaynerMedia’s social-first rigour and measurement precision made them the right partner for this next phase of growth as we look to amplify our customers' stories and celebrations."

As lead media agency, including all paid social, VaynerMedia will be driving integrated planning, buying, and measurement across the full funnel, with a particular focus on the digital ecosystem. The agency will apply its platform-informed frameworks to increase customer acquisition efficiency, deepen cultural relevance, and build a more connected media ecosystem for Custom Ink.

“We’re excited to partner with Custom Ink, the online leader in custom wearables for organisations, groups, and communities,” said Nick Miaritis, chief client officer at VaynerMedia. “Together, we’ll apply VaynerMedia’s focus on underpriced attention and modern communications planning to reinvent how the brand shows up across video and social—building relevance not just in B2C and B2B, but in the emerging world of B2A (B2ai search) that’s redefining how consumers and brands interact online.”

The partnership will roll out in early 2026, with both teams focused on media architecture, audience strategy, and cultural testing to fuel Custom Ink’s continued growth.