PLANTERS® Brand - PLANTERS® Brand Unveils New Holiday Campaign “Magical Nut Factory”

With the holiday season approaching, PLANTERS® Brand launched its newest holiday campaign “Magical Nut Factory.”

This creative transforms the simple act of cracking, roasting, and salting into a charming, theatrical experience. MR. PEANUT® leads viewers on a whimsical journey that functions as a choreographed "symphony of sound and motion," designed to evoke the joy and nostalgia that defines holiday tradition.

Whether hosting a gathering, stuffing stockings, or simply savoring a quiet moment 

by the fire, “Magical Nut Factory” reminds consumers PLANTERS® Brand Nuts are a must-have for the season. They’re more than just a snack. They’re a tradition, a gift, and a reminder that the best holiday memories are made when we mix things up.

The spot, currently running on linear TV and social platforms, was created by PLANTERS® Brand’s Social Creative and Production agency of record VaynerMedia and animated by Mathematic.