Director Coco Winter Joins Johnny Foreigner

With more than 400 commercials to her name, Coco Winter has established herself as one of the most accomplished and sought-after directors in global advertising. Recognised by Horizont as one of Germany’s Top 10 Female Directors in Advertising, Coco’s work is celebrated for its emotional depth, striking visual clarity, and authentic human connection.

Her career has taken her to film sets across the world - from Argentina and South Africa to the USA, the UK, and throughout Europe - leading creative teams in over 20 countries. Whether on location or directing remotely, Coco’s signature positivity and collaborative spirit bring out the very best in both crew and talent.

A pioneer in virtual production and the creative integration of AI technologies, Coco seamlessly merges traditional filmmaking with real-time environments and intelligent post production workflows. This innovative approach allows her to craft cinematic, emotionally resonant films that feel both timeless and contemporary. Equally at ease working with celebrities or children, Coco brings empathy, precision, and a deep understanding of human emotion to every project.

Rooted in her early passion for art direction, Coco’s meticulous eye for detail and visual composition ensures excellence across every production scale — from intimate shoots to major international campaigns. While her enthusiasm for food and lifestyle storytelling shines through in her extensive portfolio within that genre, her creative range spans across industries and audiences.

Her client list reads like a who’s who of global brands, including Averna, Bayer, Beiersdorf, Beko, Bepanthen, Danone, Deutsche Telekom, Dr. Oetker, eBay, Ferrero, Henkel, Kellogg’s, Lidl, McDonald’s, Meta, Nivea, Nestlé, P&G, Unilever, WhatsApp, WMF, and many more.

Johnny Foreigner MD/Founder, Olivia Hirschberg comments on her joining the team, "Coco is such a wonderful creative force and we're excited to work alongside her in the UK market. She's a great addition and we're thrilled to have her!"

Coco adds, “I’m incredibly happy and deeply proud to join Johnny Foreigner and to be represented in the UK alongside so many remarkable talents. It’s an honour to become part of such a high-quality, carefully curated roster, and I’m excited to collaborate with the wonderful team at Johnny Foreigner in a market that is as creatively vibrant and internationally influential as the UK.”

To view Coco’s reel, visit here.