Coca-Cola Turns Down Caffeine and Turns Up Evening Vibes with Relaunch

The Coca-Cola Company has revealed plans for its significant strategic relaunch of Coca-Cola Zero Caffeine Zero Sugar. This initiative is designed to address the growing consumer demand for caffeine-free options and to position Coca-Cola Zero Caffeine Zero Sugar as the preferred choice for adult consumers seeking mindful choices during their evening occasions.

The relaunch comes at a time when millennials are increasingly seeking beverages that align with their desire to enjoy leisure moments without worries about sleep. Coca-Cola Zero Caffeine Zero Sugar offers a unique proposition: the full, refreshing taste of Coca-Cola with zero caffeine, zero sugar, and zero calories.

Javier Meza, president, marketing and Europe CMO at Coca-Cola commented, “We are seeing a clear trend of consumers looking for ways to fully enjoy their evenings while making mindful choices about what they drink. Our relaunched Coca-Cola Zero Caffeine Zero Sugar is perfectly positioned to meet this need, offering a delicious zero sugar, caffeine-free choice post-work, for social, and relaxation moments.”

The relaunch will introduce a distinctive new visual identity, featuring premium black and gold packaging with a bold, modern design. This updated aesthetic aims to clearly communicate Coca-Cola Zero Caffeine Zero Sugar's positioning as a sophisticated evening beverage.

The campaign will also highlight the product's core benefit of being caffeine-free and sugar-free, encouraging its consumption during evening and unwinding occasions, without worry about caffeine intake.

To support this relaunch, Coca-Cola Zero Caffeine Zero Sugar will be backed by a comprehensive marketing campaign, including:

· Digital Out-of-Home (OOH) Advertising: Strategic placements will maximize visibility and drive trial.

· Extensive Digital and Social Media Presence: Engaging content across platforms and influencer partnerships will drive awareness and interaction, amplifying brand messaging.

Coca-Cola Zero Caffeine Zero Sugar is available in select European markets from January onwards.

007 First Light Collaboration

Alongside the Coca-Cola Zero Caffeine Zero Sugar relaunch, the brand is partnering with the highly anticipated 007 First Light video game developed and published by IO Interactive, scheduled to launch on May 27th 2026.

Fans can look forward to striking, new limited-edition Coca-Cola Zero Caffeine Zero Sugar pack designs, featuring interactive QR codes to win incredible prizes via the Coca-Cola App, from custom 007 consoles to unique in-game content.

Throughout 007 First Light, Coca-Cola Zero Caffeine Zero Sugar is seamlessly integrated into the Bond video game, appearing naturally within key environments and scenes. Players may notice the product specific moments, enhancing the authenticity of the world.

The ‘007 First Light’ limited edition design pack will be available in select European markets from March.

007 First Light is scheduled to launch on PlayStation5, Xbox Series X|S, ROG Xbox Ally X, ROG Xbox Ally, Nintendo Switch 2, and PC, on May 27th, 2026. Pre-order details can be found here.