A Real Meteor Threatens Clash of Clans in Epic Hammer Jam Campaign

A Real-Life Meteor Is Threatening Clash of Clans. DAVID New York’s new campaign for Clash of Clans reveals that 2007 FT3, a real asteroid that once threatened Earth but inexplicably disappeared back in 2007, has reappeared and is headed straight towards players’ villages.

Hank Green is Behind it All. The campaign reveals the true reason why asteroid 2007 FT3 went missing: back in 2007, Hank Green and a fellow scientist saved our world by sending it to the world of Clash of Clans instead - with dire consequences. Though Hank now lives as a popular science communicator on YouTube and TikTok, it now falls to him to make up for his decision by sending the new Meteorite Hammer into the game, kicking off Hammer Jam.

Every year Clash of Clans players look forward to Hammer Jam. During this long awaited, annual event, players can build up their villages quicker than ever before. But this year, players will have to use those boosts to upgrade like their (Villagers’) lives depend on it as a meteor threatens to destroy everything, they’ve worked so hard on for years.

The Story Isn’t Over. The campaign began with 'leaked documents' alluding to Hank’s involvement and the truth about 2007 FT3 spreading on Reddit and other social channels and were picked up by theorising influencers. But even with the truth now revealed, the threat of the meteor still looms.

“In Clash of Clans, the stakes are always high. But for this year’s Hammer Jam, we wanted to amp that up higher than ever with an event that threatens the world of Clash as we know it. Together with our Supercell partners and science communicator Hank Green, we built a conspiracy around a real meteor to create real stakes and launched it into the game with a short film that’s an homage to '80s and '90s sci-fi flicks. Now, it’s up to the fans to save their village from destruction.” said André Toledo, CCO, DAVID New York.