Chock Chapple and Joan Vassos Share the Secret to Beating Sleep Apnea

Inspire Medical Systems is leveraging the appeal of the Golden Bachelorette, Joan Vassos, and her fiancé Chock Chapple to share Chock's 'secret' for overcoming sleep apnea.

A new spot from BarkleyOKRP features a whispering Joan in bed with Chock, revealing how he now sleeps through the night without snoring thanks to Inspire Sleep’s implant. The Golden Bachelor has the unique fan base that makes this partnership such an ideal marketing win - many of those in the boomer generations (and younger as well), have obstructive sleep apnea. Seeing someone like Chock, show how he overcame this without having the baggage of needing to wear a mask with tubing all night long, makes him a highly relatable spokesperson for millions of people.

The new ad featuring Chock and Joan, is one of many new ads featuring the Inspire implant. The tone of the campaign is unexpected, imaginative and deeply human, creating a whimsical portrait of what life looks like once real rest finally returns.