Burna Boy and Sporty Group Celebrate Africa’s Vibrant Sports Heritage with ‘For Everybody’ Single

Grammy-winning artist Burna Boy has released ‘For Everybody,’ a brand-new single and cinematic music film made in partnership with Sporty Group. This powerful crossover moment brings together some of Africa’s most dynamic athletes – including Camavinga, Nico and Iñaki Williams, Ighalo, Makelele, Karembeu, Alex Song, Militão, Asisat Oshoala, Cheslin Kolbe, and more – merging music, movement, and identity ahead of a monumental year for African sport.

Directed by award-winning American music video director Dave Meyers, along with renowned choreographer Shay Latukolan, the film showcases the emotional and physical energy that sits at the heart of African sport: ambition, rhythm, and global impact. Produced by Sporty Studios and RadicalMedia, Burna Boy and a cast of elite athletes deliver powerful performances that merge cinematic visuals, athletic choreography, fashion, and symbolic storytelling rooted in football, culture, and community. With lyrical themes grounded in resilience, legacy, and the power of collective momentum, the track pays tribute to a new generation of African icons shaping the world on and off the pitch.

Watch the Burna Boy - 'For Everybody' official music video here.

Designed as part of a broader creative offering, the song, available now on Burna Boy and SportyTV YouTube channels, reflects Burna Boy’s ongoing mission to champion African pride, unity, and influence.

“This one is for the culture - for everyone carrying our sound, our spirit and our story around the world,” said Burna Boy.

“Africa is a continent of extraordinary cultural richness—defined by beauty, grace, and boundless diversity,” said director Dave Meyers. “Being welcomed into that space to celebrate its fashion and movement, set to the anthemic pulse of Burna Boy, was an invitation I felt truly honoured to receive.”

The featured players represent the continent’s strength and diversity, connecting the song’s release to a pivotal moment for African football at the height of AFCON competition. Their involvement celebrates the shared identity between music and sport, and the pride felt by fans worldwide.