Berocca Combats Winter Blues with Reset Rave

Iconic vitamin and mineral brand Berocca has announced that it will be hosting The Reset, an energising day rave at a secret location in Brixton, London on Saturday 7th February.

Berocca and event producer Lab54, famed for hosting iconic parties in unexpected locations around the UK, have teamed up for guests to swerve the January blues and embrace the effervescent energy support of Berocca Orange Effervescent Tablets (and a range of other delicious flavours).

At the event (free of charge for guests), ravers will be fully immersed in a laboratory themed experience, with test tubes bubbling over, glowing elements and vibrant moments - all set to a DJ spinning a mix of high-tempo genres. With styling inspired by the Berocca range, the stage will be set for an afternoon to remember.

There will also be an alcohol-free bar (‘The Berocca Lab’) serving Berocca-themed mocktails. The event has been designed in light of research showing that gen z’s are prioritising health and wellness above alcohol consumption in comparison to previous generations.

All those attending will be gifted a goodie bag containing a range of Berocca merch,
as well a host of Berocca products to encourage everyday energy support.

Jeremy Payne, Europe North marketing and media lead for Berocca at Bayer, says, “We want to remind people that our iconic food supplement products are not just here for one-off moments, we’re here to help support your healthy, balanced lifestyle for every day. In the past few years vitamin brands have been popping up continuously. Food supplements aren’t just a recent fad and Berocca has known the importance of energy support for decades, so we’ve absolutely got the depth of expertise and formulations to be the go-to brand, every day”.

The Reset will take place on Saturday 7th  February, from 2-5pm, at a secret location in Brixton.

Sign up to The Vault (link here) to register for tickets.