BDC Partners With Cossette to Spotlight the Drive of Canadian Entrepreneurs

Propel. Connect. Accelerate. That’s the ambition behind the new national campaign from the Business Development Bank of Canada (BDC), conceived by Cossette. More than a bank, BDC positions itself as a true engine of growth for Canada’s entrepreneurs—those ready to take their business to the next level.

The campaign gives voice to the inner drive of business leaders, always anticipating their next move. In this constant motion, BDC steps in as a key strategic partner, helping fuel momentum and accelerate progress.

“We wanted to capture the determination that defines Canadian entrepreneurs—that pivotal moment when they decide to act,” said Andres Suarez, director, brand management and audience development at BDC. “Their businesses are always in motion, always poised to seize new opportunities, and that’s where BDC comes in—to support their momentum and power their growth.”

“It’s a bold stance for a financial institution,” added Alexandre Gadoua, vice president, creative lead at Cossette. “It’s both poetic, with a nod to the intricate mechanics of running a business and highly grounded in the real energy of entrepreneurs.”

Directed by Montreal filmmaker Caraz, the campaign vividly underscores BDC’s role as a growth catalyst and trusted partner for Canadian businesses.