McDonald's Canada Warms Up Winter with Frank's RedHot Sauce Collaboration

The hottest collaboration has made its debut in Canada, just as winter is in full gear. McDonald’s Canada is partnering with Frank’s RedHot, and they're adding it to fan favourites on the menu.

Starting Feb 3rd and running for 4th weeks, customers can order iconic McDonald’s menu items with unique Frank’s RedHot twists, including Frank’s RedHot Hot Honey dipping sauce, Frank’s RedHot Original McCrispy, Frank’s RedHot Original McVeggie, and the Frank’s RedHot Creamy Garlic McMuffin - but only for a limited time!

This partnership between two fan-favourite brands gives guests new ways to experience McDonald’s and Frank’s together for the first time, showing that Frank’s goes on everything - but only McDonald’s iconic taste makes ‘everything’ mean something.

By incorporating Frank’s RedHot famous tagline, 'I put that [bleep] on everything' this playful, tongue-in-cheek ad is distinctly McDonald's but serves as a clear homage to the unforgettable Frank's RedHot commercial. It will be seen on TV and digital streaming audio, where customers remark on the hot sauce being added to their favourite items at McDonald’s. Social channels will also be highlighting the flavour profiles of each menu item to encourage customers to try them all before they're gone. There will also be OOH throughout Canada featuring McDonald’s guests enjoying meals with Frank's RedHot.

“When you work on McDonald’s, you already get the joy of playing with one of the most iconic brands on the planet. So when McDonald’s and Frank’s RedHot decided to collab, and another iconic brand was added to our toolbox, it felt like Christmas morning. Just like the new menu, we got to take the best ingredients of both brands and bring them together to create a truly memorable campaign.” said Matt Miller, copywriter and Tommy Yong, art director at Wieden+Kennedy Toronto.