Arts & Sciences Launches AI Division Arts & Intelligence

​Arts & Sciences has launched Arts & Intelligence (A&I), a dedicated division delivering AI-enhanced creative and production services for agencies and brands navigating today’s evolving media landscape.

​A&I combines Arts & Sciences’ award-winning creative standards with advanced artificial intelligence tools across the entire commercial filmmaking pipeline—from concept development and pre-visualisation to production optimisation and post-production workflows. Arts & Intelligence functions as both a client-facing studio and an internal innovation engine, ensuring Arts & Sciences’ directors and producers remain at the forefront of industry change.

“We believe that AI is not here to replace talent, but to empower it,” said Marc Marrie, managing partner of Arts & Sciences. “To accelerate vision, sharpen craft, and unlock new possibilities in storytelling, pitching, production, and workflow. This new integrated division is about empowerment over replacement. Arts & Intelligence’s offering is to make directors, producers, and artists more powerful–not obsolete. And we believe and lead with clarity over hype.”

Additionally, Arts & Intelligence will represent a select group of AI-first creators. OneDay debuts as the first creative studio operating within the Arts & Intelligence ecosystem. Founded by director Samir Mallal, OneDay contributes a cinematic approach to AI-native storytelling, with original IP, rapid prototyping workflows, and a distinctive visual identity that reflects the speed and possibility of the medium. OneDay’s leadership includes partner and director Bouha Kazmi, and strategist Madelaine Guppy, whose combined backgrounds span commercial storytelling, music video direction, feature documentary, and spatial. Their recent short-form work – ‘Spiders in the Sky’, ‘Atlas’, ‘Interrupted’ – showcases the studio’s ability to blend cutting-edge AI visuals with emotional and conceptual narratives, positioning them as a creative force within Arts & Intelligence. “As filmmakers, there’s always something we can’t do. Now, our imagination is the only limit”, said OneDay. “And what better place to test the limits of imagination than Arts and Sciences.”

Among OneDay’s standout achievements is ‘Midnight Drop’, its most ambitious AI-driven film to date. This eight-minute cinematic short delivers a powerful exploration of modern conflict, marking a leap forward in narrative scope, visual fidelity, and AI-enhanced production craft.

While A&I explores emerging technologies and new production methods, it remains grounded in the values that define Arts & Sciences: creative vision, craft excellence, and a deep respect for the filmmaking process. The division is built to elevate creative teams and accelerate timelines—without compromising quality.