MacBook Neo Sparks Viral Buzz After Unexpected Connection with NCT Fandom

Since launching in March, MacBook Neo has drawn attention for more than just its features, unexpectedly resonating with one of K-pop’s most passionate fan communities. The device’s vibrant citrus finish closely mirrors NCT’s official fandom colour, Neon Green — a detail that quickly caught fans’ eyes and ignited a wave of playful online chatter.

Social media soon filled with comments such as 'An NCTzen/Czennie must be working at Apple,' fuelling the organic momentum. The excitement ultimately led to the creation of the fan-made phrase 'Neo Got My Mac,' a clever twist on NCT U’s track 'Neo Got My Back,' which quickly spread across platforms and became a viral touchpoint.

Recognising the organic enthusiasm from the fandom, Apple and TBWA\Media Arts Lab revisited its original MacBook Neo campaign video — first released on its global TikTok channel — and reimagined it as a light-hearted 'NCT edition' for Apple Korea’s official channels.

The refreshed video preserves the original’s fluid visual rhythm, with seamless hand choreography and a dynamic line up of MacBook Neo models set to music, while introducing new visual and audio flourishes. As the citrus MacBook Neo takes centre stage, the phrase 'Neo Got My Mac' appears on screen — a playful nod to the fan-generated meme, delivered with subtle humour.