Amnesty International Spotlights Power of Words with ‘Write for Rights’

As International Human Rights Day approaches, Amnesty International has once again joined forces with Cossette to launch the 25th edition of its annual ‘Write for Rights’ campaign—an initiative that proves writing really can set people free.

Every year, thousands of people around the world take part in this global movement by writing letters of solidarity to individuals unjustly imprisoned and denied their most basic rights. The results speak for themselves: over 75% of cases supported by the organisation result in a release.

This year’s campaign puts a spotlight on that real-world impact. Cossette and Amnesty are sharing the powerful stories of people who regained their freedom thanks to past letter-writing efforts. Using striking visuals, the campaign recreates the emotional moments of their release through portraits illustrated entirely with typewriter characters. Each image, crafted by UK-based artist James Cook, is infused with authentic excerpts from the very letters that helped change their fate.

“James’s work immediately spoke to us. The idea of reconstructing these real moments of liberation using the very words that made them possible beautifully captures the emotional force of writing,” said Philippe Leblanc, art director at Cossette.

The campaign will run across Quebec from late November to mid-January, with placements in local out-of-home, print, and radio media. Those interested in joining the movement can take part in the Write for Rights Marathon by visiting the campaign site here.