The Alliance of Independent Agencies Announces New Partnership with SeenThis

The Alliance of Independent Agencies has welcomed SeenThis as a new partner.

Independent agencies continue to lead the way when it comes to creativity, agility and ambition. As brands look for faster, smarter and more sustainable ways to connect with audiences, independents are uniquely placed to deliver impact without unnecessary complexity. This partnership with SeenThis is designed to support exactly that.

Through the partnership, Alliance members will gain access to innovative video technology that enables premium, instantly loading video formats at display-level prices. Built with sustainability and performance in mind, SeenThis helps agencies do more with less, delivering strong attention, faster load times and measurable business outcomes that matter to clients.

SeenThis is a next-generation video advertising platform that removes traditional barriers to video at scale. By eliminating heavy files and slow load times, its technology allows agencies to run high-impact video campaigns that are lighter on data, more efficient for media budgets and better for the environment. The result is video that works harder across the open web without compromising on quality or user experience.

​Natalie Scodie, community manager at the Alliance shared, ‘’We’re always looking for ways to support our community with tools and insights that genuinely make a difference to how independent agencies grow and perform. Our partnership with SeenThis will give agencies access to sustainable, high-impact video technology that aligns with the values, agility and creativity that define our sector. We’re excited to bring this capability into the Alliance and see the impact it delivers for our members.''

A spokesperson for SeenThis added, “Independent agencies are some of the most creative and ambitious players in the industry, and we’re proud to support them through our partnership with the Alliance of Independent Agencies. This collaboration allows SeenThis to put powerful, sustainable video into the hands of indies, delivering premium, instantly loading formats at display-level prices, so agencies can do more with less and still achieve real impact and business outcomes that matter.”

As part of the Alliance Partner Programme, SeenThis will contribute insight, thought leadership and practical support to help independent agencies stay competitive, sustainable and performance-focused in an evolving digital landscape.

Welcome to the Alliance community, SeenThis. We’re excited to work together and support independent agencies with tools built for impact, efficiency and growth.

The Alliance of Independent Agencies is the UK’s leading trade body for independent agencies. It exists to champion independence, support agency growth and strengthen the industry through community, training, insight and advocacy. The Alliance brings together agencies across creative, media, digital, PR and specialist disciplines, providing practical support, shared learning and a collective voice for the independent sector.