The Alliance of Independent Agencies Partners with Onetag
The Alliance of Independent Agencies has welcomed Onetag as a new Alliance partner, recently recognised on the AI LUMAscape as an industry-leading media facilitation platform.
Independent agencies are becoming vital to the programmatic advertising ecosystem, offering the agility, accountability, and client-centric innovation that brands are seeking as holding companies grapple with scale, consolidation, and complexity. Through this partnership, the community will gain access to deeper expertise, practical insight and shared learning around media quality, performance and smarter programmatic approaches. All designed to help #independentagencies do better work and compete with confidence.
Onetag enables independent agencies to accelerate programmatic advertising scale and performance across the open internet. Its Smart Curation programmatic deal platform, powered by real-time AI and premium publishers, removes barriers to entry with zero tech fees, easy access, fast activation, and hands-on support that evolves with each partner’s business. The result is network-level performance delivered through tools purpose-built for independence.
Terry Martin, managing director at Alliance of Independent Agencies, comments, “Our partnership with Onetag reflects our ongoing commitment to equipping independent agencies with best-in-class solutions. As the digital landscape continues to evolve, working with Onetag enables our members to navigate complexity with greater confidence and deliver accountable, high-performing outcomes for brands in 2026 and beyond.”
Filippo Gramigna, co-CEO at Onetag, adds, “We are delighted to partner with the Alliance to keep members informed on the latest innovations in programmatic marketing, particularly the industry’s shift toward sell-side curation for a more efficient and effective ecosystem. 2026 will be a transformative year for advertising, with AI-powered optimisation at the forefront of progress across programmatic media, creative and business outcomes.”
